EDYM (Every Decision You Make)

""Let the finance world be on notice: Tim Naddy is done pretending! Every Decision You Make is a direct shot at the comfortable fiction that finance is about models, math, and process. Not anymore. These days it's about who owns the decision when the numbers stop being convenient. Finance doesn't fail because the math is wrong; it fails because leaders hide behind it. This book challenges CFOs, operators, and especially entrepreneurs to identify what cannot wait so they can kill work that drains execution to focus on the costs, technologies and decisions that architect strategic advantage. So, if you're looking for academic theory or fluffy placations for plausible deniability, this isn't your book. If you're willing to own the decision-and the consequences-EDYM should be within arm's reach."" -Nick Araco Jr., CEO of CFO Alliance ""Most business books promise better decisions by giving you better tools. Dr. Naddy does something far more important; he challenges you to become a better decision-maker. Every Decision You Make rejects the fantasy that leadership can be reduced to models, metrics, or certainty. Instead, it reclaims judgment as the central economic act. Written with the clarity of a CFO and the wisdom of a philosopher, this book is a timely reminder that numbers don't decide. People do."" -Ronald J. Baker, author of Implementing Value Pricing and Time's Up!, co-founder of THRESHOLD, co-host of The Soul of Enterprise podcast ""If a book could take on the personality of an entertainer, EDYM would be the leading showman-and embodies D.R.N.A. double D. Y. to a T [chart]. This not only shatters the stereotype of accounting, but is the most 'footed' piece of literature in the profession."" -Drew Carrick, The Rapping CPA ""In an industry often buried under dense jargon and formulas, this text is a breath of fresh air. It strips away the unnecessary complexity of business and finance to deliver core principles through a lens that is both refreshingly simple and undeniably grounded in the real world. By prioritizing clarity over pretension, it transforms daunting concepts into intuitive insights, making it a great resource for anyone who wants clarity on the language of money without getting lost in the noise."" -Sean Crevier, owner and founder of Crev Ed Design, educator, consultant, speaker, and author ""Every Decision You Make is the missing link, an accounting textbook that reads like a business owner's playbook. Unmatched in the marketplace, this book will help professionals, young and experienced, truly see accounting as the language of business, connecting numbers to leadership decisions. Practical, strategic, and a must-read for entrepreneurs, students, and business leaders."" -Tracie Williams, chemical and energy executive leader, board member ""In EDYM, Naddy turns accounting into something I never thought it could be: a page-turner. He makes the discipline feel less like a secret language and more like a backstage pass for how to succeed in business. If you enjoy collecting light-bulb moments while laughing more than you imagined possible for a business book, grab a copy. Your future (and mood) will be brighter for it."" -Michael Thompson, author of Shy by Design, communication consultant, and leadership lecturer at EAE Business School