E-Commerce 2020–2021

Business, Technology and Society, Global Edition

Kenneth Laudon, Carol Traver

$122.05

Paperback

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English

Pearson Education Limited
20 September 2020

Economics & Business; E-commerce: business aspects; Internet guides & online services

Summary
Details

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today

Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

By: Kenneth Laudon, Carol Traver
Imprint: Pearson Education Limited
Country of Publication: United Kingdom
Edition: 16th edition
Dimensions: Height: 255mm, Width: 205mm, Spine: 29mm
Weight: 1.630kg
ISBN: 9781292343167
ISBN 10: 1292343168
Pages: 912
Publication Date: 20 September 2020
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Replaced By: 9781292409313
Format: Paperback
Publisher's Status: Active