This book explores and elaborates on the concept of “heritage tourism” and its implications for the tourism industry worldwide. The book is unique in that it offers a thorough assessment of the literature on heritage management in order to highlight the significance of conserving and promoting tangible and intangible cultural assets for sustainable tourism development. It provides direction for destinations experiencing problems with heritage management and for developing new tourism destinations. The chapters focus on what has been learned from previous generations, both material and immaterial, and what constitutes a cultural heritage.
Topics include changing dynamics of heritage management through sustainability, challenges in conservation of architectural heritage, tourism development in urban areas, digitization as a tool for conservation and sustainability, and more. The book makes extensive use of case studies to demonstrate the strategies and impacts related to heritage tourism in different countries.
Edited by:
Surabhi Srivastava,
Ruchika Kulshrestha
Imprint: Apple Academic Press Inc.
Country of Publication: Canada
Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 720g
ISBN: 9781774918043
ISBN 10: 1774918048
Series: Advances in Hospitality and Tourism
Pages: 276
Publication Date: 01 April 2025
Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format: Hardback
Publisher's Status: Active
SECTION 1: CHANGING DYNAMICS OF HERITAGE MANAGEMENT AND SUSTAINABLE TOURISM 1. Changing Dynamics of Heritage Management through Sustainability 2. Interpretation as a Management Tool for Birdwatching Tourism Sites: The Case of the Arena Blanca Reserve, Alto Mayo, Perú 3. Challenges in Conservation of Architectural Heritage and Tourism Development in Urban Areas: A Case Study in Ho Chi Minh City, Vietnam 4. Digitization as a Tool for Conservation and Sustainability of the Built Heritages: A Distant Dream or an Existing Reality? 5. The Evolution of the Image of Andalusia in Tourism: From the Foreign Vision to the Integration of the Romantic Cliché in Contemporary Promotional Activity 6. Tîrthadarúana: Pilgrimage-Centric Construct and Reconstruct of Varanasi/Kâúî 7. Heritage Management and Tourism Development Strategies in Tamilnadu SECTION 2: BRANDING AND MARKETING OF HERITAGE TOURISM PRODUCTS 8. World Heritage Sites in the Tourist Destinations Known as ""Pueblos Mágicos"" (Magic Towns) 9. The Potential of Military Tourism for Peace Fostering and Sustainable Heritage Management 10. ""I Am a Central Museum"": A Smartphone Application for Filling the Gap Between History and Visitors SECTION 3: SOCIAL CULTURAL ASPECTS OF HERITAGE MANAGEMENT AT TOURIST DESTINATIONS 11. Ethnic-Based Heritagization and Interpretation of Past Cultural Legacies in Ethiopia: Its Discourse and Impacts 12. Stakeholder Collaboration for Sustainable Tourism Development at Cham Community’s Living-Sacred Sites in Vietnam: A Living Heritage Approach 13. Preserving Intangible Cultural Heritage of the Khasi Indigenous Community of Meghalaya Through the Nongkrem Dance Festival: An Event Tourism Destination Perspective
Surabhi Srivastava, PhD, has 18 years of teaching experience in heritage tourism marketing and management. She is an Associate Professor at the Om Kothari Institute of Research and Management, Kota, Rajasthan, India. She has organized workshops, seminars, and presentations and has contributed as the author of four books (national publications) and editor of two books (international publications) on heritage tourism. She has been awarded first prizes for her research and also received the Global Women Inspiration Award (2022) for exploring tribal tourism, nature tourism, and agri-tourism for community development. She holds an MBA and a PhD (both in Tourism) from the University of Lucknow, India, and a PDF (Tourism) from the University of Kota, India. Ruchika Kulshrestha, PhD, is an Assistant Professor at the Institute of Business Management at GLA University Mathura, India. Her research interest pertains to heritage tourism, destination management, tourism marketing, and tourist behavior. She has published her research in international Scopus-indexed journals and has also presented papers at international conferences. She is actively involved in organizing faculty development programs. Her articles are published in the Economic Times, Travel Daily News, and other magazines. She chaired a session at IIM Kashipur and DSMS Durgapur, among others. She has received various awards for her contribution to tourism education. She earned her PhD (Tourism) from Jiwaji University, MBA (Tourism) from IIPS Indore, and is qualified in UGC NET (Tourism Management).
