WRITTEN FOR THE “ALMOST ENTREPRENEUR”: Tsoir has coined the phrase
“almost-entrepreneur” to describe people who have a business idea and also a lot of anxiety, fear, uncertainty, lack of clarity and confidence about whether their idea will work. These almost-entrepreneurs (AEs) need someone to walk them through the journey of planning and launching a business who communicates in plain English instead of “accountant speak.” They have a lot to lose and failure is just not an option for them. They are looking for a way to ensure their business idea is viable—which is why Tsoir wrote Dream Bold, Start Smart.
BULLETPROOF YOUR IDEA BEFORE YOU LAUNCH: Tsoir helps people who want to bulletproof their idea before they upend their lives and invest much time and money. They don’t want to learn from mistakes -- they want a business plan and a vision based in reality, that makes sense for them.
GROWING MARKETING FOR WOULD-BE ENTREPRENEURS: The World Economic Forum has reported that while a large number of start-ups have suffered during the pandemic, COVID-19 has also led to an increase in entrepreneurial activity. That is likely a result of layoffs, and people discovering that they’re able to work from home. Those people are Tatiana Tsoir’s audience.
AUTHOR AUTHORITY AND PLATFORM: Tatiana Tsoir is a long-experienced Certified Professional Accountant and the founder of award-winning New York-based accounting firm Linza Advisors,
and a business consultant who gets hired by small companies as a CFO-for-hire, and this book is based on what she has seen prospective clients needing to know time and time again. She also has an active social media presence helping people move forward with their business plans.
TECHNICAL BUT APPROACHABLE: The book goes into details about the necessary technical side of setting up a business, but does so using friendly and readily understandable language.
REAL TALK:
This book talks about the elephant in the room: the awkward and uncomfortable money stuff that we all have to deal with and cringe thinking about. We must face it, not fake it till we make it.
Key Marketing Points
Confirmed national podcast campaign with PR firm with a commitment to secure 50 podcast appearances in one year Front cover endorsement from Mike Michalowicz Working with book marketing expert Amber Vilhauer Influencer Outreach Online advertising campaign Physical ARCs Will be creating book club materials/incentives Author lives in New York City
By:
Tatiana Tsoir
Imprint: Page Two Books, Inc.
Country of Publication: Canada
Dimensions:
Height: 215mm,
Width: 139mm,
Weight: 300g
ISBN: 9781774580035
ISBN 10: 1774580039
Pages: 216
Publication Date: 14 December 2021
Audience:
General/trade
,
Professional and scholarly
,
ELT Advanced
,
Undergraduate
Format: Hardback
Publisher's Status: Active
PART I: Dream Bold CHAPTER 1: Your Dream Awaits CHAPTER 2: Will Your Idea Work? CHAPTER 3: What Are Your Risks, and Do You Own Them? CHAPTER 4: Who’s Your Team of “Geniuses”? CHAPTER 5: Should You Have a Partner? CHAPTER 6: Should You Get Investors? Part II: Start Smart CHAPTER 7: Step One: Create Your Legal Entity CHAPTER 8: Step Two: Determine Your Price Strategy CHAPTER 9: Step Three: Set Up Your “Cash is King” Routine CHAPTER 10: Step Four: Get Your Tax Strategy CHAPTER 11: Step Five: Know When to Get Help CHAPTER 12: How Do You Know You Are Doing it Right? APPENDICES APPENDIX 1: Important Terms You Should Know About APPENDIX 2: A Do-It-Yourself Tool for Seeing the Big Picture While Not Missing the Details APPENDIX 3: Back Office Milestones and Things to Watch Out For
Tatiana Tsoir is a visionary accountant, Ceo, and founder of Linza Advisors Inc. She is a numbers expert who helps entrepreneurs and business owners become the boss of their bottom line. As the host of the popular podcast Talk to Tatiana, Tsoir reaches national and international audiences with her virtual trainings, talks, and writing about the simple, actionable steps for knowing your numbers, getting taxes under control, and reducing money anxiety. She helps clients around the world gain confidence and avoid costly money mistakes so that they can earn more doing what they love. Learn more about Tatiana and her programs at tatianatsoir.com and dreamboldbook.com.
Reviews for Dream Bold, Start Smart: Be Your Own Boss and Make Money Doing What You Love
For business owners to do the work they love, they must get past the overwhelm of numbers and taxes. Tatiana Tsoir's book does that exactly for you. Read this and flourish. -Mike Michalowicz, author of Profit First and Fix This Next When you start your business, financial matters often get overlooked and set aside. Tatiana tackles the topic that most new business owners avoid. Facing your numbers early will allow you to skip the anxiety and secure your dream. Read this book and gain control. -Gino Wickman, Author of Traction and Entrepreneurial Leap I wish such a book existed when I started my own business. Tatiana gives you both a practical framework and helpful tools to manage and fully understand your finances, accounting and numbers in simple terms. I would recommend this book to anyone contemplating an entrepreneurial endeavor as it will set you off right away for financial clarity and success. -Julie Reisler, author of Get a PhD In You In her groundbreaking book, Dream Bold. Start Smart, CPA extraordinaire, Tatiana Tsoir, not only empowers us to turn our passions and desires into a business, but gives us the building blocks, tools, and steps to actually do it. This book is not only stacked full of wisdom, it is also actionable while helping us mitigate the potholes and risks that take most entrepreneurs years to learn... the hard way. This book is a must read for anyone looking to start a business, especially if you want to do it right! -Tommy Breedlove - Wall Street Journal and USA Today Best Selling Author of the Book Legendary
- Commended for Benjamin Franklin Award (Audio Nonfiction) 2022
- Commended for Foreword INDIES Book of the Year Awards (Career) 2021
