Dragon Tactics

How Chinese Entrepreneurs Thrive in Uncertainty

Aldo Spaanjaars, Sandrine Zerbib

$55

Paperback

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English

BIS Publishers B.V.
29 November 2022

Business strategy; Entrepreneurship; International business

In life and business, change is the only constant. Read Dragon Tactics and learn how to thrive in uncertainty!

In business, change is the only constant. Dragon Tactics demonstrates that Chinese entrepreneurs know how to thrive in uncertainty. The book contains many lessons for Western leaders to learn how to ride the wave of change.

Global conflicts, environmental challenges and rapid digitization are just some of the unpredictable factors that are putting increasing strain on traditional business models. Chinese entrepreneurs know how to thrive in uncertainty: they have grown their business in an environment that has taught them to adapt often, thrive in chaos and overcome constant challenges of uncertainty.
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Learn how to better navigate an increasingly uncertain and volatile world far beyond China's

borders.
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Masters skills that are rooted in China's four-thousand-year-old history and culture.
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Read about management methods that borrow as much from Confucianism as from new

technologies.
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Written by business experts and China veterans Aldo Spaanjaars and Sandrine Zerbib.

By: Aldo Spaanjaars, Sandrine Zerbib
Imprint: BIS Publishers B.V.
Dimensions: Height: 150mm, Width: 230mm, Spine: 20mm
Weight: 500g
ISBN: 9789063696382
ISBN 10: 9063696388
Pages: 240
Publication Date: 29 November 2022
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Aldo Spaanjaars (Author) With experience as CEO of Lacoste Greater China and Adidas Great China COO, Aldo Spaanjaars has an incredibly decorated 25 years of experience working within Chinese markets. Sandrine Zerbib (Author) Over the course of her career, developing Adidas Greater China into a market leader and acting as the CEO and Executive Director of Chinese group Dongxiang, Sandrine Zerbib has become an industry leader within Chinese entrepreneurial development.