Douyin, TikTok and China’s Online Screen Industry: The Rise of Short-Video Platforms

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Chunmeizi Su (University of Sydney)

Douyin, TikTok and China’s Online Screen Industry

The Rise of Short-Video Platforms

Chunmeizi Su (University of Sydney)

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English

Routledge
22 September 2023

Regional studies; Humanities; Media studies; Media, information & communication industries; Digital lifestyle; Internet guides & online services; Web graphics & design; Computer science

Series: Routledge Research in Digital Media and Culture in Asia

TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed that it is a US-generated platform, and normally awed at its real origin – a Chinese born and operated platform, a sister or parallel platform of Douyin. Because of the short-video platform–TikTok, and also its dispute with the US government, people have started to paying attention to what is really happening and changing in China. Two questions that hang over everyone’s mind seem to be: why China? And why TikTok? This book attempted to answer the question of why short-video platforms such as TikTok—the most popular ‘made in China’ product of all the Chinese digital platforms—became a significant competitor on the global stage.

This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of TikTok and its parallel platform Douyin. Beginning with the historical development of China’s online screen industry, the book goes on to investigate the ICT industry, its business models and impact on the screen industry, to unfold the reasons behind the domestic popularity of Douyin. It draws on a spectrum of sources including policy documents, industry reports and expert analysis, which is supplemented by interviews with key people in the field. It traces the changing dynamics of the Chinese online screen ecology, and shows how a mixture of technological, industrial and cultural factors contributed to the proliferation of short-video platforms in China.

This engaging and topical book will be ideal reading for students and scholars of media and communication studies, platform studies, and political economy studies.

By: Chunmeizi Su (University of Sydney)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 400g
ISBN: 9781032198293
ISBN 10: 103219829X
Series: Routledge Research in Digital Media and Culture in Asia
Pages: 144
Publication Date: 22 September 2023
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Introduction: Telling Chinese Stories. Part 1. Chinese soil 1. The power of platforms in the digital age 2. Dancing with giants: birth of ByteDance 3. The migration of creative labour Part 2. Leap forward 4. Swipe craze 5. Two souls in one shell 6. Fortune-telling business. Tales of the people. List of interviewees

Chunmeizi Su is a Lecturer of Digital Cultures at The University of Sydney. Her research interests include platform studies, algorithms, digital policy and platform governance. She has published extensively on Media, Culture & Society, Television and New Media, Global Media and China , etc.