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The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

George Lakoff

$32.95

Paperback

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English
Chelsea Green Publishing Co
16 September 2014
"Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the Guardian

Over a quarter of a million copies sold worldwide!

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues.

Called the ""father of framing"" by The New York Times, Lakoff explains how framing is about ideas - ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The revised edition picks up where the original book left off - delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

The ALL NEW Don't Think of an Elephant! will make you reconsider everything you think you know about framing:

Do you think facts alone can win a debate?

Do you know what makes a Tea Party follower tick?

Do you understand how to communicate on key issues that can improve people's lives?

Whether you answer yes or no, the insights in The ALL NEW Don't Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire."

By:  
Imprint:   Chelsea Green Publishing Co
Country of Publication:   United States
Edition:   2nd Revised edition
Dimensions:   Height: 229mm,  Width: 153mm,  Spine: 13mm
Weight:   249g
ISBN:   9781603585941
ISBN 10:   160358594X
Pages:   176
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Reviews for The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate

-When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better.---Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America -The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains.---Jennifer M. Granholm, former governor of Michigan -Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started.---Markos Moulitsas, founder and publisher, Daily Kos When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better. --Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains. --Jennifer M. Granholm, former governor of Michigan When the originalDon't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant!is a must read, every bit as important as the first edition.This time we have to train ourselves to think for the long term.Buy this book, memorize it, and teach it to your children. Progressives may besmart, but we don't communicate our ideas well. This book is theblueprint for how to do better. --Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started. --Markos Moulitsas, founder and publisher, Daily Kos When the originalDon't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant!is a must read, every bit as important as the first edition.This time we have to train ourselves to think for the long term.Buy this book, memorize it, and teach it to your children. Progressives may besmart, but we don't communicate our ideas well. This book is theblueprint for how to do better. --Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started. --Markos Moulitsas, founder and publisher, Daily Kos When the original Don't Think of an Elephant! came out in in 2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better. --Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America The All New Don't Think of an Elephant! is an indispensable tool for progressives packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains. --Jennifer M. Granholm, former governor of Michigan


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