Doug D. 5.0 out of 5 stars Brilliant! 10 Steps to Stay in Control with Don't React: Act Reviewed in the United States on October 2, 2024 Verified Purchase Don't React: Act by Lea Greene is a concise and insightful guide for small businesses on managing crisis communication. Greene's approach is practical, offering 10 actionable steps to help business owners navigate the often-chaotic process of dealing with crises. The book emphasizes the importance of proactive communication, encouraging businesses to anticipate challenges and respond thoughtfully rather than impulsively. Each step is clearly outlined, making it easy for readers to implement the advice in real-world situations. Greene's straightforward writing style and focus on small business needs make Don't React: Act an invaluable resource for anyone looking to strengthen their crisis management strategies.