Don't Make Me Think, But Don't Think For Me

Name: Don't Make Me Think, But Don't Think For Me
Price: 70.70 AUD
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ISBN: 9780991159291

The Joys and Horrors of AI Design

Andy Grogan

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Paperback

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English

Brindian Press
02 May 2026

Information theory; Information technology industries; User interface design & usability; Information architecture

Summary
Details

Your phone finishes your sentences. Your fridge has opinions about your yogurt. Your insurance was priced by an algorithm that won't explain itself.

Andy Grogan has spent thirty years on the inside - designing the digital systems that millions of people use every day, in the boardrooms and sprint reviews and stakeholder meetings where the decisions that shape your experience actually get made. He knows why the cancel button is buried. He knows who set the default. He's been in the room when someone said ""the A/B test says this performs better"" and nobody asked ""better for whom?""

This is that person's book.

Welcome to the age of AI-powered user experience - where the technology is extraordinary, the intentions are occasionally good, and the results are sometimes wonderful and sometimes quietly, deliberately, designed against you.

Don't Make Me Think, But Don't Think For Me is UX designer Andy Grogan's sharp, funny, and occasionally alarming tour through the gap between technology that serves you and technology that replaces you. With thirty years of experience designing enterprise software for some of the world's largest organisations - and a career that took him from art school in Amsterdam to the corporate corridors of New York - Grogan knows where the bodies are buried. He's helped build these systems. He's watched them fail. And he has things to say about both.

Covering dark patterns, algorithmic manipulation, filter bubbles, the psychology of trust, and what honest human-centred AI design actually looks like, this is the book about artificial intelligence and user experience that doesn't require a computer science degree. Just a smartphone, a healthy suspicion that the Accept All button is not your friend, and the nagging feeling that technology was supposed to be working for you.

Part field guide, part manifesto, part confession - and funnier than any book about AI has any right to be.

And in a short epilogue, Grogan asks the question the industry hasn't caught up with yet: what happens to UX when the screen disappears entirely?

By: Andy Grogan
Imprint: Brindian Press
Dimensions: Height: 229mm, Width: 152mm, Spine: 9mm
Weight: 277g
ISBN: 9780991159291
ISBN 10: 0991159292
Pages: 144
Publication Date: 02 May 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active