Domesticating the World: African Consumerism and the Genealogies of Globalization

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Jeremy Prestholdt

Domesticating the World

Name: Domesticating the World
Price: 66.10 AUD
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ISBN: 9780520254237

African Consumerism and the Genealogies of Globalization

Jeremy Prestholdt

$77.95 $66.10

Paperback

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English

University of California Press
15 January 2008

Development studies; Social & cultural history; Globalization; Consumerism

Series: California World History Library

This book boldly unsettles the idea of globalization as a recent phenomenon-and one driven solely by Western interests-by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.

By: Jeremy Prestholdt
Imprint: University of California Press
Country of Publication: United States
Volume: 6
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 408g
ISBN: 9780520254237
ISBN 10: 0520254236
Series: California World History Library
Pages: 288
Publication Date: 15 January 2008
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

List of Illustrations Introduction: Histories and Globality 1. Similitude and Global Relationships: Self-Representation in Mutsamudu 2. The Social Logics of Need: Consumer Desire in Mombasa 3. The Global Repercussions of Consumerism: East African Consumers and Industrialization 4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar 5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar 6. Picturesque Contradictions: New Taxonomies of East Africa Conclusion Notes Selected Bibliography Index

Jeremy Prestholdt is Assistant Professor History at the University of California, San Diego.