Doing Business in India

Rajesh Kumar, A. Sethi

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Hardback

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English

Palgrave
12 October 2005

Economics & Business; International trade; International business

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

By: Rajesh Kumar, A. Sethi
Imprint: Palgrave
Country of Publication: United States
Dimensions: Height: 216mm, Width: 140mm, Spine: 14mm
Weight: 375g
ISBN: 9781403967527
ISBN 10: 1403967520
Pages: 208
Publication Date: 12 October 2005
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Hardback
Publisher's Status: Active

India: A Commercial History Perspective The Rise of India A Brief History of the Indian Software Industry Cultural Portrait Understanding India Strategizing Success in India Communicating with Indians Managing Relationships with the Indian Government Negotiating and Resolving Conflicts in India

RAJESH KUMAR is an Associate Professor of International Business at the Aarhus School of Business, Denmark. ANAND SETHI is an Independent Consultant who works in New Delhi, India.

Reviews for Doing Business in India

'Doing Business in India first demystifies the country for Western managers...and then lays out sensible ways by which Western managers can build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India.' - Srinivasa Rangan, Professor of Strategy and International Business, Babson College, and Co-author of Strategic Alliances: An Entrepreneurial Approach to Globalization 'Very interesting, to the point, and of great value...this book will be a must for Western managers wanting to explore business opportunities in India.' - Theis S. Ulriksen, Commercial Counsellor, Royal Norwegian Embassy (ret.), Director, Innovation Norway (ret.) 'Very insightful, a real insider's account of how to manage people, government, institutions, and risk in India, with sensitivity to the cultural context in which Indian business works. The introductory chapters that provide a historical context as well are unique. The case studies, which contain up-to-date material, provide frameworks for multinational businessmen to create their own reference points.' - Rafiq Dossani, Senior Research Scholar, Stanford University, USA