Dogfight

The Transatlantic Battle over Airbus

Ian Mcintyre

$140

Hardback

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English

Praeger Publishers Inc
23 October 1992

Social & cultural history; International trade; Business competition; Aviation manufacturing industry; Aerospace & air transport industries

Dogfight examines the intense rivalry of the past two decades between the European Airbus consortium and the major U.S. aircraft manufacturers, Boeing and McDonnell Douglas. From the Americans' point of view, Airbus has been heavily subsidized by its supporting governments--indeed nearly nationalized--and not exposed to the risks and disciplines of the market place. From the European perspective, Airbus has been a standard-bearer for European technological, manufacturing, and marketing prowess in the face of historical American industrial domination. This dispute has spilled over the bounds of the purely commercial and become a serious transatlantic trade issue.

Although there has been a certain amount of admiring writing about Airbus in Europe, there has been no previous attempt to weigh the issues even-handedly by exploring them on both sides of the Atlantic. Dogfight examines the roots of the conflict in the middle sixties and carries the story forward to the tentative agreement on some of the outstanding issues reached by the U.S. administration and the European Commission in the spring of 1992. In placing the controversy in its political and international context, the author has had access to many of the key players in the industry in both Europe and the United States and has interviewed a large number of politicians, officials, and senior airline and aircraft executives.

By: Ian Mcintyre
Imprint: Praeger Publishers Inc
Country of Publication: United States
Dimensions: Height: 234mm, Width: 156mm, Spine: 20mm
Weight: 656g
ISBN: 9780275942786
ISBN 10: 0275942783
Pages: 336
Publication Date: 23 October 1992
Recommended Age: From 7 to 17 years
Audience: College/higher education , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Preface Prologue Believing the Impossible A Certain Idea of France The Unwanted Mousetrap Perfidious Albion's Second Thoughts Let's Get Organized Challenge and Response The Public Trough The Kettle and the Earthen Pot Pizzazz in the Market Place Words and Opportunities The Faro Table of Governments Four Wise Men Vox Populi Compromise and Barter Bibliography Index

IAN MCINTYRE was educated at St. John's College, Cambridge, and the College of Europe in Bruges. He is well-known as a writer and broadcaster on politics and international affairs. He is a former associate editor of The Times of London and was for many years a senior executive of the British Broadcasting Corporation.

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Dogfight

The Transatlantic Battle over Airbus

Ian Mcintyre

$140

Hardback

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