Diversity in Multinational Corporations

Roxana Maiorescu, Brenda Wrigley

$90.99

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English

Routledge
08 June 2018

Personnel & human resources management; Multinationals

Series: Routledge Advances in Management and Business Studies

"Globalization, information and communication technologies, and the millennials who have entered the workforce, compelled corporations to change their resistant and defensive approaches to diversity and to proactively address differences. Companies determined that embracing diversity positively impacts their bottom line, as a result of the variety of perspectives and skills that derive from fostering a diverse workforce. To date, the majority of the studies in the business and communication fields shed light on diversity engagement in the US and leave room for the further exploration of how diversity is construed and approached in international milieus. There is a paucity of recent studies on diversity engagement in the US and the topic requires current investigation of the newest corporate engagement in diversity. Diversity in Multinational Corporations aims to address the two gaps in the literature.

For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. The framework addresses the present challenges that American corporations face in their diversity engagement, namely low employee engagement and ""diversity fatigue,"" and proposes the implementation of a new social responsibility approach, whose aim is to address inequality at a global scale by adaption to the local environment and less focus on immediate business benefits. Finally, because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale."

By: Roxana Maiorescu, Brenda Wrigley
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 272g
ISBN: 9781138616998
ISBN 10: 1138616990
Series: Routledge Advances in Management and Business Studies
Pages: 182
Publication Date: 08 June 2018
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Theoretical and Practical Approaches to Diversity 2. Diversity in the Financial and Banking Industry 3. Diversity in the Oil and Gas Industry 4. Diversity in the Tech Industry 5. Diversity in the Telecommunication Industry 6. Diversity in the Media and Entertainment Industry 7. Diversity in the Insurance Industry 8. Diversity in the Consumer Goods Industry 9. Diversity in the Pharmaceutical Industry 10. Diversity in the Automobile Industry 11. Diversity in the Beverage Industry 12. Diversity Engagement: Implications for Theory and Practice

Roxana Maiorescu is an Assistant Professor in the Department of Marketing Communication at Emerson College, USA. Brenda Wrigley is an Associate Professor and Chair of the Department of Marketing Communication at Emerson College, USA.

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Diversity in Multinational Corporations

Roxana Maiorescu, Brenda Wrigley

$90.99

Paperback

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