Jim Detjen is a brand strategist, media voice, and podcast host who has spent decades uncovering how stories shape culture and power. A U.S. Army veteran and former member of The Old Guard, the Army's historic ceremonial unit in Washington, D.C., he is known for his clarity under pressure and his ability to challenge narratives with precision.He is the creator of Gaslight 360 and the host of the Think First podcast, where he examines the mechanics of gaslighting, the allure of poetic truth, and the ways both distort our perception of the world. His work spans advising Fortune 500 companies, building platforms that challenge cultural narratives, and building brands.He lives in Utah, where he continues his work at the intersection of strategy, culture, and storytelling. He and his wife have children studying at Harvard (two), the U.S. Air Force Academy, and Berklee College of Music - the world's leading school for contemporary music and the arts.