Laura Madsen has over 20 years of experience in data governance and analytics, and is a frequent conference speaker. She's a selfless champion for diversity, inclusion and gender equity matters through organizations like Sistech. Laura co-founded the Minneapolis-based consulting firm Via Gurus with the focus of helping companies define and execute successful data strategies. You should also know Laura is a Halestorm fan, myth-buster, BS caller, and has perfected the art of cynicism.