Disney Culture

John Wills

$52.80

Paperback

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English

Rutgers University Press
17 March 2017

Films, movies & cinema; Popular culture; Cinema industry

Series: Quick Takes: Movies and Popular Culture

"Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message?

Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world.

Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking.

Welcome to ""the Disney Way."""

By: John Wills
Imprint: Rutgers University Press
Country of Publication: United States
Dimensions: Height: 178mm, Width: 114mm, Spine: 13mm
Weight: 141g
ISBN: 9780813583327
ISBN 10: 0813583322
Series: Quick Takes: Movies and Popular Culture
Pages: 140
Publication Date: 17 March 2017
Recommended Age: From 16 to 99 years
Audience: College/higher education , A / AS level , Further / Higher Education
Format: Paperback
Publisher's Status: Active

Acknowledgments Introduction Chapter One: Making Disney Magic Chapter Two: The World According to Disney Chapter Three: Disney Dollars Chapter Four: Disney Values Further Reading Works Cited Index

JOHN WILLS is a senior lecturer in American history and the director of American Studies at the University of Kent in Canterbury, England. He is the author of Conservation Fallout: Nuclear Protest at Diablo Canyon, California and U.S. Environmental History: Inviting Doomsday.

Reviews for Disney Culture

<i>Disney Culture</i>is a notable addition to the growing critical work on Disney and its cultural significance. Wills skillfully dissects the Disney ethos and even challenges the multimedia giant to 'mean something beyond merchandise' in the twenty-first century. --Janet Wasko author of Understanding Disney: The Manufacture of Fantasy

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Disney Culture

John Wills

$52.80

Paperback

Reviews for Disney Culture

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