Since its founding in 1923, the Walt Disney Company has become an American institution and one of the most successful businesses in history. This book takes an in-depth look at the evolution of this iconic and sometimes controversial corporation.
It's hard to imagine a childhood without the ubiquitous presence of Disney. From classics like Cinderella and Bambi to such modern blockbusters as Mulan and Frozen, Disney's animated features have captivated audiences for decades. Visiting California's Disneyland or Florida's Disney World has become the quintessential family vacation. Children dress as their favorite Disney characters for Halloween, while young-at-heart adults collect all manner of Disney memorabilia. But how much do you really know about this integral piece of Americana?
Part of the Corporations That Changed the World series, this book provides readers with a richly detailed history of a company that has become synonymous with what it means to grow up as an American. It chronicles Walt Disney's early years and the evolution of the Walt Disney Company from animation studio to entertainment powerhouse. It also explores how Disney changed the landscape of animation and movie making forever. An unbiased look at the controversies that have surrounded Disney over the years will help readers better understand these contentious issues and how the company has responded.
By:
Stacy Mintzer Herlihy
Imprint: Bloomsbury Publishing USA
Country of Publication: United States
Dimensions:
Height: 235mm,
Width: 156mm,
ISBN: 9798765138977
Series: Corporations That Changed the World
Pages: 160
Publication Date: 23 January 2025
Audience:
College/higher education
,
Primary & secondary/elementary & high school
,
Primary
,
Children's (6-12)
Format: Paperback
Publisher's Status: Active
Acknowledgments Introduction Chapter 1 The Main Street That Never Was: The Life and Legacy of Walt Disney Chapter 2 From Steamboat Willie to Buzz Lightyear: Disney and the Establishment of the American Animation Industry Chapter 3 Disneyland, Disney World, and the Creation of Southern California and Florida in the Public Mind Chapter 4 The Hat That Began It All: Spinoffs and Merchandise for Every Occasion Chapter 5 Princesses, Politics, and a Different Audience: Controversies That Continue to Challenge Perceptions Today Chapter 6 An Empire of Imagination: New Directions for Disney Bibliography Index
Stacy Mintzer Herlihy is a freelance writer based in New Jersey, USA.
