Discourses of Perfection: Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines...

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Anne-Mette Hermans

Discourses of Perfection

Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines

Anne-Mette Hermans

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Hardback

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English

Routledge
22 March 2021

Sociolinguistics; Fashion & beauty industries

Series: Routledge Research in Language and Communication

This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished.

The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines’ content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry.

This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.

By: Anne-Mette Hermans
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 385g
ISBN: 9780367432355
ISBN 10: 0367432358
Series: Routledge Research in Language and Communication
Pages: 178
Publication Date: 22 March 2021
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

1. Creating and selling the malleable body 2. Cosmetic procedures 3. Methodology and project 4. Cosmetic procedures and beauty products/services in editorials and advertising 5. Cosmetic procedures and beauty products/services in advertising – General 6. Cosmetic procedures and beauty products/services in advertising – Medical and commercial aspects 7. Blurring boundaries 8. Negotiating masculinities in the beauty market 9. Concluding remarks

Anne-Mette Hermans is Lecturer in Media and Communication at the Erasmus University Rotterdam, the Netherlands.