Digital Populism and the Use of Neo-Propaganda and Fake News

Andreia Teles Vieira, Ana Filipa Joaquim, Alexandre Duarte

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Hardback

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English

IGI Global
07 May 2025

Media studies; Political ideologies; Political control & freedoms

As populism grows across global democracies, the integration of new technologies has significantly amplified the use of propaganda techniques and the spread of fake news. Tools like social media and artificial intelligence (AI) make digital technologies privileged vehicles for populist communication. Due to the use of fallacies, propaganda is confused with fake news, though these techniques are broader and based on political strategies to manipulate public opinion. With the advent of new technologies and the ever-increasing incorporation of AI into social life, political parties are facing a form of two-way communication without intermediaries, meaning they can directly reach and influence the public with reduced costs. Understanding the social impact of digital propaganda may help foster political literacy among civil society. Digital Populism and the Use of Neo-Propaganda and Fake News explores various populist parties, aiming to identify and understand their use of propaganda and fake news. It provides a comprehensive, global vision of populism in different nations and examines the communication strategies based on propaganda and disinformation. Covering topics such as social media, computational propaganda, and political rhetoric, this book is an excellent resource for political analysts, journalists, sociologists, government officials, policymakers, researchers, academicians, and more.

Edited by: Andreia Teles Vieira, Ana Filipa Joaquim, Alexandre Duarte
Imprint: IGI Global
Dimensions: Height: 279mm, Width: 216mm, Spine: 25mm
Weight: 1.343kg
ISBN: 9798369399996
Pages: 370
Publication Date: 07 May 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Ana Filipa Joaquim is a PhD student in Globalization Studies at the Faculty of Social Sciences and Humanities, Universidade Nova de Lisboa. She holds a Master's degree in Teaching Economics and Accounting from the University of Lisbon and a degree in Marketing from IADE, Lisbon. Also has a specialist degree in Marketing and Management, from ISLA GAIA. Ana Filipa Joaquim is a lecturer at ISLA Santarém, teaching subjects related to digital marketing, consumer behavior, and entrepreneurship. With extensive experience in secondary and higher education, Ana Filipa Joaquim has been involved in various educational initiatives, including the Youth Parliament and the Economics Olympiad. Her research interests focus on the intersection of education, marketing, and artificial intelligence, with recent publications addressing AI's impact on marketing and intergenerational leadership. Ana Filipa Joaquimis also actively engaged in research projects on disinformation and political communication strategies, particularly within populist movements in Portugal. She regularly participates in academic conferences and is affiliated with research centers such as IPRI - Nova University and Techn&Art - Instituto Politécnico de Tomar. Alexandre Duarte With a PhD in Communication Sciences from University of Minho, a Master degree in Communication & Image and a Bachelor in Marketing & Advertising by IADE, Alexandre is an Assistant Professor in Universidade NOVA de Lisboa, invited Professor in Universidade Católica Portuguesa and researcher of the R&D Unit ICNOVA (Universidade Nova de Lisboa). Throughout his career, Alexandre had the opportunity to work for several multinational advertising agencies such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter. Author of many seminars on communication, regularly participates in different conferences and lectures in both business and academic contexts. Between 2012 and 2014, was the Tutor of the EUROBEST Young Marketers Academy and in the beginning of 2014, was appointed CEO of RESTART, an Institute of Creativity, Arts and New Technologies. In 2018 was invited to teach in the UNIVERSIDADE CATÓLICA PORTUGUESA, where now Coordinates the Post Graduations Courses in Advertising&Creativity and Service Design and, in 2019 was re-elected member of the Directors Board of EDCOM.