Digital Media Economics

A Critical Introduction

Brett Caraway

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Paperback

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English

Sage Publications Ltd
17 November 2023

Communication studies; Media studies

Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day.

Most media textbooks won't tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk's takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today's media technologies that will enrich your understanding of their technical, cultural, and social significance.

Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action.

The book includes:

- chapters on early economic thought and political economy

- a two-part overview of the foundations of economics

- a wide range of examples covering topics such as advertising, user-generated content and smartphones

The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.

By: Brett Caraway
Imprint: Sage Publications Ltd
Country of Publication: United Kingdom
Dimensions: Height: 242mm, Width: 170mm,
Weight: 530g
ISBN: 9781529796490
ISBN 10: 1529796490
Pages: 304
Publication Date: 17 November 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Brett Caraway obtained his PhD from the University of Texas at Austin before coming to the University of Toronto in 2012. He is an associate professor in their Institute of Communication, Culture, Information, & Technology (ICCIT) with a cross-appointment to the Institute for Management & Innovation (IMI). Caraway’s research has been published in prominent academic journals like Communication Theory, Environmental Communication, Information, Communication & Society, Media, Culture & Society, and the International Journal of Communication. He recently co-edited a book with Tracey Bowen entitled Visual Futures: Exploring the Past, Present, and Divergent Possibilities of Visual Practice.