Digital Made Simple

'This excellent book shows how digital transformation needs to be shaped around people, business and openness. It also maps the road an organisation has to take to travel this digital journey in these turbulent times.' - Philip Micallef, former Chief Executive Officer Bermuda Regulatory Authority, Air Malta plc and Melita Cable plc 'This book captures the essence of what is truly important in digitalisation, innovation and transformation initiatives - from start to finish. Each chapter covers an important aspect and the colourful example cases illustrate what makes the difference between success and fiasco. In a simple and down-to-earth fashion, David has combined his own long and wide experience with other models, theories and examples - and described it all in an easily digested way which directly sticks in one's mind. I warmly recommend this book to both experienced professionals and eager-to-learn novices, mainly because it is easy to convert this structured condensation of insights and experience into practical use.' - Ragnar Agnell, Partner Centigo UK 'David's book found me in the middle of a personal transformation and I was amazed by the similarities between personal change and organisational digital transformation. David didn't only teach me many new things, he skilfully decoded a few scary techie concepts which I wasn't able to comprehend earlier. His twenty-five years of industry experience shine through on every page of the book. To guarantee a pleasant read, David has added insightful examples and highly entertaining personal stories. These didn't only make me laugh, they also allowed me to get to know David better as a human being.' - Dr Natalia Wiechowski, Author of Personal Branding with Linked In: The Think Natalia Method and one of Forbes' top ten inspiring business people to watch in the Middle East in 2022 'I found this book to be highly practical, providing unique insights on the pitfalls to avoid and thought-provoking recommendations. A must read for executives that are about to lead or are actively involved in a strategic digital transformation project.' - Kenneth Farrugia, Chief Executive Officer, Bank of Valletta plc 'Business leaders, especially those in the more traditional small and medium enterprise category, need help and guidance to make sense of technological disruption, basic tools and explanations to help their understanding of this digital revolution, and knowledge on how to use these new tools and technologies to identify and realise the great opportunities that are emerging, thus ensuring their businesses thrive, not wilt, as we navigate these challenging yet opportunistic waters. Digital Made Simple makes sense of this chaos in a readable, jargon busting, practical, example laden read that should sit firmly in the Leadership section rather than Technology section of every business leader's library!' - Gabriel D'Arcy, Adjunct Professor of Business, Dublin City University; Chairperson VRAI, Energy Cloud, Walsh Mushrooms Group; former MD Bord Na Mona plc, Lac Patrick Dairies; Commercial Director, Kerry Group plc