Digital Intermediation

'Digital Intermediation is insightful, demonstrates incredible command of the literature in complementary fields combined with deep understanding through personal experience and ethnographic research, brought in a very accessible fashion, making the book suitable for academics from a range of disciplines as well as for interested audiences beyond academia. With references to Australia and the EU and a case study of Vietnam, the book goes beyond the typical references to the US, helping to evaluate the global impact while paying attention to regional and national specifics of the phenomenon of digital intermediaries and its many aspects.' Hilde Van den Bulck, Professor and Head of Department of Communication, Drexel University, USA. 'Do you know what these are? A digital first personality? Micro-platformization? A digital intermediary? An automated recommender system? Digital experience design? A predictive media environment? Algorithmic media? In this unique and timely book, Jonathon Hutchinson guides us through these unseen components of digital content production, to map the hidden infrastructure of digital intermediation. Now that everyone is a cultural producer, it's no good complaining: what you do trains the system, even as the system trains you. The best way to achieve transparency is to understand how it works, whether you're a user, student, creative, or public policymaker.' John Hartley, Professor in Digital Media and Culture, University of Sydney, Australia.