Digital Identity in the Age of Big Tech

Cynthia Tysick

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Paperback

Forthcoming
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English

Routledge
29 September 2025

Media studies; Digital lifestyle; Internet guides & online services; Computer networking & communications; Computer science

An accessible introduction to the technical and social construct of digital identity, this book helps students understand how the data they generate through online activities and apps is used and the implications it can have.

Each of us has a digital identity, compiled of multiple identities, which has been built over the years as we have interacted with various technologies and apps. This book explores how the data generated through these online activities is used by third parties to form our digital identity and how this identity can then determine where we live, what job we have, what we buy, who we vote for, what healthcare we can access, and much more. Featuring real-world examples, discussion questions, and activities throughout, the book aims to help students understand the impact of their digital identity on everyday life. By understanding how technologies are used by apps, businesses, governments, and third parties, they can then begin to manage their digital identity and regain control of the way they are represented to the world.

An important guide to digital identity for undergraduate students, this book will be especially useful to those studying topics such as big data and society, digital literacy, media and communication, social media and society, and beyond.

By: Cynthia Tysick
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9781032887296
ISBN 10: 103288729X
Pages: 198
Publication Date: 29 September 2025
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Forthcoming

Cynthia Tysick is the Innovative Pedagogy and Creative Spaces Librarian at the University at Buffalo as well as Adjunct Professor in their Interdisciplinary Social Sciences Department where she teaches a first-year seminar on digital identity. Cynthia’s research explores the formation of digital identities and how individuals construct those identities through various landscapes, both physical and virtual.