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Digital Darwinism: Survival of the Fittest in the Age of Business Disruption

Tom Goodwin



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Kogan Page
15 April 2018
Business & Economics; Business strategy; Business innovation; Management: leadership & motivation; Impact of science & technology on society; Digital lifestyle
Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change.

Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about digital are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.
By:   Tom Goodwin
Imprint:   Kogan Page
Country of Publication:   United Kingdom
Dimensions:   Height: 220mm,  Width: 140mm,  Spine: 15mm
Weight:   345g
ISBN:   9780749482282
ISBN 10:   0749482281
Series:   Kogan Page Inspire
Pages:   224
Publication Date:   15 April 2018
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Unspecified
    • Chapter - 01: How we Misunderstand the Arrival of Technology and How we can Understand it Better;
    • Chapter - 02: Paradigm Leaps and Evolutionary Funnels;
    • Chapter - 03: A New Context for Innovation in the Era of Peak Complexity;
    • Chapter - 04: A New Mindset for the Post Digital Age;
    • Chapter - 05: The Fourth Economic Revolution;
    • Chapter - 06: The Future of Learning, Retail, Money, Media, Trust, Mobility and Regulation;
    • Chapter - 07: Re-Imagining Your Business for Tomorrow;
    • Chapter - 08: A Mindset for Transformation

Tom Goodwin is the Executive Vice President and Head of Innovation at Zenith Media USA. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a must follow by Fast Company. An industry provocateur and commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday.

Reviews for Digital Darwinism: Survival of the Fittest in the Age of Business Disruption

This finally answered many questions about innovation which have long haunted me - not least why most large companies are typically so bad at it. It's one of those rare books that is worth reading twice. --Rory Sutherland, Vice Chairman, Ogilvy & Mather Group, and TED speaker Tom Goodwin shows how Darwinian success depends not on ruthlessness but on learning how to play well with others. --Douglas Rushkoff, author, Throwing Rocks at the Google Bus The future does not fit in the containers or mindsets of the past. This book persuades, provokes and points to ways to rethink your business. Society, business and life are being disrupted by a revolutionary stage of evolution: Digital Darwinism. This book provides ways to thrive in the new environment. --Rishad Tobaccowala, transformation expert, speaker and writer, and Chief Growth Officer and member of the Management Committee, Publicis Groupe A fascinating dip into a disruptive future. --Dylan Jones, Editor, GQ If you ever wondered if and how you and your organization could survive and grow in today's disruptive environment this is the book for you. This beautifully written book offers an informative and insightful description of the age of disruption, the need for a paradigm shift in our thinking and practical guidelines for survival and growth. Enjoy, learn and apply. --Jerry Wind, The Lauder Professor Emeritus of Marketing, The Wharton School, University of Pennsylvania Tom Goodwin sees organizations facing a Darwinian battle for survival, given the pace of technical change. That's familiar ground. What's so refreshing is his notion that empathy will be crucial in that battle - that businesses that put people first are most likely to stay the right side of the chaos. --Mark Jones, Commissioning Editor, the World Economic Forum Agenda; formerly Global Editor, Networked Journalism, and Global Communities Editor, Reuters News Goodwin is the right kind of futurist: he's a history geek at heart, and recognizes that innovation doesn't happen in a vacuum. Context is king, and there's plenty of that in this intelligently constructed book. --Paul Kemp-Robertson, Co-founder, Contagious In a cacophony of voices calling for an immediate digital revolution, how reassuring to hear one advocating a more nuanced and balanced path forward for your business. How refreshing to have an author parting the weeds of digital transformation, offering homespun, achievable suggestions and solutions for your company. The digital world is littered with a baffling array of jargon and acronyms. Goodwin cuts through the gobbledygook to offer down-to-earth, practical advice for transforming your business. Digital Darwinism reassures you that futurizing your company doesn't mean you need to be the next Uber or Amazon of anything. Among the multiple platinum nuggets in this book, the most valuable takeaway is that change must be at the core of your business, not at the edges. Digitally transform your business? First change the way you think about change. --Adam Najberg, Head of Digital Media, Alibaba; formerly Digital Editor, The Wall Street Journal Asia Goodwin delivers what he promises in his preface: the book is wildly irritating and inspiring at the same time. It is a passionate cry for more common sense in corporate decision making. The examples he provides demonstrate how little companies have embraced the digital age. Goodwin rightly questions the attempts from corporations to overcome disruption and ambiguity in the digital age either by better planning or by minor adjustments to business models and strategies that were developed in a bygone era of stability, linearity and predictability. He reminds us that a flexible response is the only answer to massively changing corporate environments and that entrepreneurship means maximizing opportunities and overcoming obstacles instead of minimizing risks. An overdue book. --Uwe Ellinghaus, former Global Chief Marketing Officer, Cadillac In Digital Darwinism, Goodwin presents a thoughtful canvas of digital wisdom, covering the past, present and future with smart illustrative examples. It's a great map of the entire digital landscape, sprinkled with invaluable insights to act upon. --Stefan Olander, former Vice President, Global Digital Innovation, Nike Today the words disruption and innovation are plastered everywhere. We've become numb to them, lost in a sea of information. The future is here yet it is understood unequally. With Digital Darwinism, Tom Goodwin uses his unique combination of passion, empathy and audacity to give us all an equal understanding of the future as it bowls over us. --John Winsor, thinker, advisor and entrepreneur building platforms in the marketing, media and innovation industries, and Founder and CEO, Open Assembly

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