Development Of A Smart Tourism Destination

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Genka Rafailova (University Of Economics - Varna, Bulgaria) Zlatka Todorova-hamdan (University Of Economics - Varna, Bulgaria)

Development Of A Smart Tourism Destination

Name: Development Of A Smart Tourism Destination
Price: 191.55 AUD
Availability: OutOfStock
ISBN: 9789811296086

Genka Rafailova (University Of Economics - Varna, Bulgaria), Zlatka Todorova-hamdan (University Of Economics - Varna, Bulgaria), Hristina Filipova (University Of Economics - Varna, Bulgaria)

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Hardback

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English

World Scientific Publishing Co Pte Ltd
16 December 2024

Tourism industry; Hospitality industry; Urban & municipal planning

Summary
Details

This monograph presents a summary of theory and good practices, research results, and a model and strategy for the development of a smart tourism destination using the Varna Municipality in Bulgaria as an example. It begins with a theoretical overview and analysis of the characteristics of smart cities and smart tourism, sustainable development of tourism and tourism destinations, aspects of urban planning and management of a tourism destination, and application of modern digital technologies in tourism. The authors develop a human-centric model for a smart and sustainable tourism destination. Building on the model, they elaborate on a methodology for the evaluation and analysis of destinations as being smart and sustainable and apply this evaluation to four destinations in the Balkan region in Europe. The authors produce, in the end, an easy-to-adapt framework for the development of a smart tourism destination across different geographic regions.

By: Genka Rafailova (University Of Economics - Varna Bulgaria), Zlatka Todorova-hamdan (University Of Economics - Varna, Bulgaria), Hristina Filipova (University Of Economics - Varna, Bulgaria)
Imprint: World Scientific Publishing Co Pte Ltd
Country of Publication: Singapore
ISBN: 9789811296086
ISBN 10: 9811296081
Pages: 220
Publication Date: 16 December 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active