How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasting trends and designing for different markets.
From couture to high street, knitwear to accessories and covering the implications of online shopping – there's advice on every aspect of creating your collection through 27 insightful interviews with international practitioners. Interviewees include John Mooney, Brand Creative Director at ASOS and Jane Palmer Williams, Head of Executive Development at LVMH.
This 3rd edition also covers silhouette, fittings and final samples, sustainable practice, developing high street collections, fabric selection and finding inspiration through vintage designs.
Introduction 1. What is a Collection? How to Start a Collection Market Research Inspiration Fabric Sourcing Silhouette Development Forecasting Trends Archiving Editing Collections The Team Fittings and Samples Showing the collection Interviews: Martin Raymond, The Future Laboratory Steven Philip The Mr. Steven Philip Catherine Teatum & Rob Jones, Teatum Jones Rebekah Roy Joshua Kane 2. Collections and Their Influences Background Historical Cultural Conceptual Functional Political Futuristic Artistic Sustainable Interviews: Fiona Stuart, Rellik Dr. Noki Tracy Mulligan, People Tree Duran Lantink Bianca Saunders 3. Designing for Different Markets Haute Couture Ready-to-wear Designer Labels Luxury Brands Designer Collaborations High Street Online Shopping Interviews: Giles Deacon Sadie Clayton Charles Jeffrey Maria Olofsgard, COS John Mooney, ASOS Jane Palmer Williams, LVMH 4. Specialist Collections Childrenswear Knitwear Print Denim Active Sportswear Corporate wear Interviews: Eva Karayiannis, Caramel Baby & Child Matty Bovan Nicolas Garcia, Roberto Cavalli Charli Cohen Jonathan Cheung, Levi’s Design Will Broome 5. The Student Collection The Brief Your Portfolio Research and Development Presentation Interviews: Saskia Lenaerts Victoria Lyons Megan Greenfield Edie Ashley Lynn Sungurtekin Margret Sam Conclusion
Elinor Renfrew is Honorary Professor at Kingston University after 15 years leading the Fashion Department, and is on the British Fashion Council Colleges Council Steering Committee. Todd Lynn is Associate Professor at Kingston School of Art and an internationally recognized fashion designer working in both the fashion industry and designing for the music industry’s elite.
Reviews for Developing a Fashion Collection
A feast of visual stimuli, this inspirational guide offers insider information and intelligent references from industry-recognized professionals. -- Hywel Davies, Central Saint Martins, University of the Arts London, UK A clear road map with inspiring examples and industry insights, this new edition provides an up-to-date, holistic view of what ought to be considered when building a successful fashion collection. An essential read for our fashion design students. -- Aki Choklat, College for Creative Studies, Detroit, USA
