Devaluation and Pricing Decisions

A Case Study Approach

Douglas Hague, W. E. F. Oakeshott, A. A. Strain

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English

Routledge
08 February 2024

Development studies; Macroeconomics

Series: Routledge Revivals

First published in 1974, Devaluation and Pricing Decisions is based on case studies of the export pricing decisions made by nineteen major British companies after the 1967 devaluation.

The aim was to look in detail at the decisions that major British firms took after devaluation and to see how they had responded to this major change in government policy. This book shows how far the firms had anticipated the devaluation; what company objectives were at that time and what changes in these objectives, or in pricing and marketing policies, were made to take advantage of new opportunities for exporting and for import substitution. The researchers also examined the actual process of decision making to find what information was available to the decision makers and how they used it.

The book is directed to businessmen taking decisions on export prices and marketing in the world of today where foreign exchange rates change frequently. It is also directed towards those responsible for shaping national economic policy. For students of economics, it represents a study showing, in considerable detail, how a number of businesses responded to the 1967 devaluation.

By: Douglas Hague, W. E. F. Oakeshott, A. A. Strain
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 716g
ISBN: 9781032198248
ISBN 10: 1032198249
Series: Routledge Revivals
Pages: 388
Publication Date: 08 February 2024
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Preface Part I 1. Introduction 2. The Firm and Devaluation 3. Export Objectives 4. Market Factors 5. Internal Information 6. The Elements in A Devaluation 7. The Decisions 8. The Findings 9. Economic Theory and Our Findings 10. Summary and Conclusions Part II The Case Studies

D. C. Hague, E. Oakeshott and A. Strain