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Designing Profits

Creative Business Strategies for Design Practices

Morris A. Nunes Andrew Pressman (University of New Mexico, USA)



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17 December 2015
A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy. Designing Profits focuses on the last component-the one that is so elusive for many architects, engineers, and construction professionals-the business aspects of practice.

Not an ordinary book on practice issues or finance, Designing Profits explains the application of design thinking to guide wise business decisions. It is indeed possible to be as creative in establishing and operating a practice as in designing and constructing a building. The book offers comprehensive guidance and objective tools for design professionals to reap financial rewards from their practices, and to discover innovative strategies to become entrepreneurial and implement creative practice models.

An extended case study is woven throughout the book. Witness the trials and tribulations of Michelangelo & Brunelleschi Architects as they engage problematic clients, tight project budgets and schedules, low fees and insufficient profits, marketing issues, quirky staff, technology upgrades, and growth, among other difficult challenges. This mythical firm, a composite of several real-life practices, navigates through these various dilemmas, providing readers with insights into superior financial management and a reimagined services portfolio.
By:   Morris A. Nunes, Andrew Pressman (University of New Mexico, USA)
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 13mm
Weight:   408g
ISBN:   9781138838482
ISBN 10:   1138838489
Pages:   160
Publication Date:   17 December 2015
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Morris A. Nunes is an attorney with over 30 years' experience as outside counsel for businesses and professional practices. He has served as Adjunct Professor at Georgetown University and Catholic University. He has written five previous books on business topics, and holds a law degree from Georgetown and degrees from the University of Pennsylvania. Andrew Pressman, FAIA, an architect, Professor Emeritus at the University of New Mexico, and Lecturer at the University of Maryland, leads his own award-winning architectural firm in Washington, DC. He has written numerous critically acclaimed books and articles, and he holds a Master's degree from the Harvard University Graduate School of Design.

Reviews for Designing Profits: Creative Business Strategies for Design Practices

Designing Profits is a must read for all leaders and managers of Architecture/Engineering/Construction consulting firms. It will be my go-to book for our annual strategic planning preparation. -Mark R. Koblos, President and CEO, KTA Group, Inc. The demands of a viable practice require that design professionals embrace the business management tools and develop the financial judgment that are presented so compellingly in Designing Profits. -Thomas M. Gallas, CEO, CPA, LEED AP BD+C, Torti Gallas + Partners, Inc.

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