Designing for the Digital Age: How to Create Human-Centered Products and Services

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Kim Goodwin (Cooper Union) Alan Cooper (Cooper Union)

Designing for the Digital Age

How to Create Human-Centered Products and Services

Kim Goodwin (Cooper Union), Alan Cooper (Cooper Union)

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English

John Wiley & Sons Ltd
06 February 2009

Economics & Business; Computer science; Human-computer interaction

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.

Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

By: Kim Goodwin (Cooper Union)
Foreword by: Alan Cooper (Cooper Union)
Imprint: John Wiley & Sons Ltd
Country of Publication: United States
Dimensions: Height: 234mm, Width: 188mm, Spine: 38mm
Weight: 1.474kg
ISBN: 9780470229101
ISBN 10: 0470229101
Pages: 768
Publication Date: 06 February 2009
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Foreword xxiii Introduction xxvii 1 Goal-Directed Product and Service Design 3 2 Assembling the Team 15 3 Project Planning 35 4 Research Fundamentals 51 5 Understanding the Business 65 6 Planning User Research 85 7 Understanding Potential Users and Customers 113 8 Example Interview 155 9 Other Sources of Information and Inspiration 183 10 Making Sense of Your Data: Modeling 201 11 Personas 229 12 Defining Requirements 299 13 Putting It All Together: The User and Domain Analysis 351 14 Framework Definition: Visualizing Solutions 377 15 Principles and Patterns for Framework Design 405 16 Designing the Form Factor and Interaction Framework 425 17 Principles and Patterns in Design Language 479 18 Developing the Design Language 497 19 Communicating the Framework and Design Language 515 20 Detailed Design: Making Your Ideas Real 551 21 Detailed Design Principles and Patterns 571 22 Detailed Design Process and Practices 605 23 Evaluating Your Design 649 24 Communicating Detailed Design 659 25 Supporting Implementation and Launch 685 26 Improving Design Capabilities in Individuals and Organizations 693 Index 710

Kim Goodwin is VP Design and General Manager at Cooper, where she leads both an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper 11 years ago. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as a speaker at conferences and companies around the world.

Reviews for Designing for the Digital Age: How to Create Human-Centered Products and Services

Kim's book is nothing less than a complete handbook for an entire profession. Kim's unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate 'how-to' book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I've no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library. -Alan Cooper, bestselling author of The Inmates Are Running the Asylum and About Face 3: The Essentials of Interaction Design Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard. -Jared Spool, Founding Principal, User Interface Engineering