Designing Experiences

They provide a framework of experience types from prosaic to transformational that will prepare almost anyone for comprehensive experience design. * Bob Morris, Blogging on Business * The core content and big payoff in the book is the how-to guide. It begins with an ascending framework of five types of experiences: prosaic, mindful, memorable, meaningful, and transformational. * Strategy + Business * This timely book sets out to unravel how we become emotionally engaged with product and service offerings and how such offerings are deliberately designed. It articulates the importance of intentionally designing certain types of experiences and what key features can help create an appealing experience. Its call for attention to detail on every facet of an experience is one that anybody involved in their design should heed. -- Graham Berridge, author of <i>Events Design and Experience</i> Designing Experiences will change the way you think about just about everything you do, or experience, in life. This engaging book outlines the essential elements of any experience, explains the features that influence how we experience different events, describes how to use a set of specific tools to design experiences that achieve a planner's desired objectives, and leads the reader through the process of conceptualizing how to create great experiences. The book is full is of useful insights relevant to businesses, politicians, teachers, and parents, anyone trying to create experiences that will meaningfully engage others. -- Brigitte C. Madrian, Dean and Marriott Distinguished Professor, Brigham Young University Marriott School of Business Designing Experiences provides a much-needed evolution in the delivery and execution of programs, services, products, and experiences. Rossman and Duerden present a contemporary approach to experience design, journey mapping, and design thinking that helps us understand the complexity of designing experiences. Moreover, the book offers a refreshing resource, targeting multiple academic disciplines that will benefit greatly from Rossman and Duerden's framework and conceptualization of experience design. -- William W. Hendricks, Professor and Department Head, Experience Industry Management Department, California Polytechnic State University