Design Thinking For Dummies

Christian Müller-Roterberg (Ruhr West University)

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English

For Dummies
25 September 2020

History of Art & Design Styles; Industrial: Commercial Art & Design; Finance & accounting

Innovate your business by incorporating design thinking

Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.

The book covers the crucial and central topics in design thinking, including:

Adopting a design thinking mindset Building creative environments Facilitating design thinking workshops Working through the design thinking cycle Implementing your solutions And many more

Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

By: Christian Müller-Roterberg (Ruhr West University)
Imprint: For Dummies
Country of Publication: United States
Dimensions: Height: 231mm, Width: 185mm, Spine: 20mm
Weight: 431g
ISBN: 9781119593928
ISBN 10: 1119593921
Pages: 304
Publication Date: 25 September 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking