Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
By:
Elizabeth Resnick (Massachusetts College of Art)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions:
Height: 235mm,
Width: 192mm,
Spine: 15mm
Weight: 572g
ISBN: 9780471418290
ISBN 10: 0471418293
Pages: 256
Publication Date: 27 May 2003
Audience:
Professional and scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Introduction 15 What Is Graphic Design? 15 What Do Graphic Designers Do? 16 I Want to Be a Graphic Designer—Where Do I Begin? 16 The Design Process 17 Why Bother with Such a Long Process When I Just Like to Make Things? 20 Why Should I Do These Assignments? 20 Section 1: The Elements and Principles of Design 23 Star Symbol/Susan Merritt, San Diego State University, San Diego 26 Object Semantics/Kermit Bailey, North Carolina State University, Raleigh 34 Symbol Design/Lisa Fontaine, Iowa State University, Ames 38 Lettermark/Susan Merritt, San Diego State University, San Diego 43 Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk 49 Letterform as Shape/Jan Conradi, State University of New York at Fredonia 53 Concert Poster/Arnold Holland, California State University, Fullerton 58 Design History Chair/Hank Richardson, Portfolio Center, Atlanta 63 Section 2: Typography as Image 67 Shaping Words/Richard Ybarra, Art Institute of California, San Diego 68 Newspaper Stories—A Typographic Workshop/Jürgen Hefele, Fachhochschule Augsburg, Germany 70 Typographic Self-Portrait/Esen Karol, Mimar Sinan University, Istanbul, Turkey 76 Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston 79 Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea 83 Directions Poster/Frank Baseman, Philadelphia University, Philadelphia 86 Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 91 Section 3: Creative Wordplay 97 Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston 99 Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul 102 Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, Norfolk 105 Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia 109 CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis 114 Section 4: Word and Image 121 Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston 123 Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston 127 Book Cover Design: Einstein’s Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston 131 Postage Stamp Design: A Celebration of Cultural Diversity in America/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 135 Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston 140 Stamp Design/Michael Burke, Fachhochschule Schwäbisch Gmünd, Germany 145 Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston 148 Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh 151 The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh 154 Section 5: Grid and Visual Hierarchy 159 Typographic History Spread/Elizabeth Resnick, Massachusetts College of Art, Boston 160 Two-Sided Typeface Poster/Judith Aronson, Simmons College, Boston 165 Three Type Specimens/Carol Sogard, University of Utah, Salt Lake City 174 Visual Poetry Calendar/Peggy Re, Beth Hay, University of Maryland, Baltimore County 178 The Science Lecture Series Posters/Elizabeth Resnick, Massachusetts College of Art, Boston 187 Book: Lewis and Clark/Heather Corcoran, Washington University, St. Louis 191 Journey Journal/Gülizar Çepoğlu, London College of Printing, London 195 Section 6: Visual Advocacy 201 The Literacy Poster: Learn to Read/Elizabeth Resnick, Massachusetts College of Art, Boston 203 Human Rights Poster/Elizabeth Resnick, Massachusetts College of Art, Boston 208 Designing Dissent: Advocacy Poster Series/Elizabeth Resnick, Massachusetts College of Art, Boston 212 Happy Deutschland/Jürgen Hefele, Fachhochschule, Augsburg, Germany 218 Three-dimensional Direct Response (Mail) Solicitation/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 221 Tolerance Bus Shelter Poster/Frank Baseman, Philadelphia University, Philadelphia 228 Bibliography 235 Instructor Contact Information 247 Index 249
Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.
