We humans are messy, illogical creatures who like to imagine we're in control-but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good. Come along on a whirlwind tour of the cognitive biases that encroach on our lives and our work, and learn to start designing more consciously.
By:
David Dylan Thomas Imprint: David Thomas Dimensions:
Height: 216mm,
Width: 140mm,
Spine: 7mm
Weight: 159g ISBN:9798991349833 Pages: 132 Publication Date:12 September 2025 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active
