Gerhard Heufler (1944-2013) was an Austrian industrial designer and co-founder of the degree program Industrial Design at the FH JOANNEUM in Graz. He received numerous national prizes for design. Michael Lanz , born in 1965, is one of the three directors of the strategic design con - sulting agency designaffairs GmbH. Since 2014 he has been head of the Institute for Product and Transportation Design at the FH JOANNEUM in Graz. Martin Prettenthaler , born in 1969, is free - lance designer and architect, and teaches at the degree program Industrial Design of the FH JOANNEUM. He organizes exhibi - tions and symposiums on the topic design.