Self-deception can have an enormous impact on individual and social behavior and international relations. In examining this impact, Harry Triandis has applied his uniquely broad perspective and wealth of knowledge to some of the most important issues of our time, analyzing the role of self-deception in religious, political and cultural ideologies. This ground-breaking book, by one of the world's foremost scholars in cultural and cross-cultural psychology, is essential reading for both social scientists and nonprofessionals concerned with the present and future of the society in which they live. -Robert S. Wyer, Jr. Professor of Marketing, Hong Kong University of Science and Technology