Demand Forecasting for Executives and Professionals

"""Delivering the elements of demand forecasting in a clear, logical, and engaging manner, this book provides a thorough assessment of the science and the process behind this essential business function, while critically exposing its potential pitfalls."" - Michael Gilliland, Editor-in-Chief, Foresight ""Demand Forecasting for Executives and Professionals is an excellent introduction to all subjects related to forecasting. It will give you a broad view of the various underlying qualitative and quantitative aspects, with strong academic references."" - Nicholas Vandeput, Founder, SupChains ""This is a balanced, practical and well-informed review of forecasting. I recommend this book without hesitation to any manager who needs to quickly grasp what forecasting is about, and how to get the most out if it."" - Dr. Steve Morlidge, Founder, CatchBull Ltd ""This book covers all methodological and managerial aspects in professional forecasting. Often the second most accurate method is best, in order to generate organizational trust in the forecasts. This crucial aspect permeates the entire book."" - Christian Schäfer, Professor of Quantitative Management, Baden-Württemberg Cooperative State University ""This book offers a fantastic compilation of the advances in business forecasting. I especially enjoyed the chapter on 'Forecasting organisation' which offers valuable insights for executives and professionals towards putting their forecasts into practice."" - Fotios Petropoulos, Professor of Management Science, University of Bath and University of Nicosia ""The authors' experience of tackling real demand forecasting problems shines through this lucid book, which covers all the essential forecasting ideas needed by practitioners and students. It forms an indispensable resource for anyone involved in demand forecasting and planning."" - John Boylan, DIrector, Lancaster Centre for Marketing Analytics and Forecasting “When executives focus on demand planning, much discussion is around the ROI on relative investments in people and technology. This book calls out the real challenge to demand forecasting - the managerial processes and the decisions made from the data reviewed. Too often forecasting accuracy metrics are used as a tool to evaluate performance based upon accuracy, rather than data that helps inform cross-functional business decisions to continuously improve performance.” - Susan Rankin, Senior Director, Kimberly-Clark ""Want to make sense of the numbers and make smarter decisions? Look no further than this guide to the forecasting process. From data gathering to model selection, this book covers everything you need to know to make informed decisions and stay ahead of the curve."" - Johann Robette, Customer Success Manager, VEKIA ""The authors, all well-known forecasters, have provided a gem in which they achieve a balance of breaking down complex content without oversimplifications. I don't know any other book that considers the forecasting problem from such a holistic perspective."" - Tim Januschowski, Director Pricing Platform, Zalando"