Demand and Supply Integration: The Key to World-Class Demand Forecasting, Second Edition

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Mark A. Moon

Demand and Supply Integration

The Key to World-Class Demand Forecasting, Second Edition

Mark A. Moon

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English

De Gruyter
09 April 2018

Economic forecasting; Purchasing & supply management

Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more.

By: Mark A. Moon
Imprint: De Gruyter
Country of Publication: United States
Edition: 2nd ed.
Dimensions: Height: 230mm, Width: 155mm,
Weight: 431g
ISBN: 9781501515156
ISBN 10: 1501515152
Pages: 250
Publication Date: 09 April 2018
Recommended Age: College Graduate Student
Audience: College/higher education , Primary , Primary
Format: Paperback
Publisher's Status: Active

Chapter 1 Demand/Supply Integration Chapter 2 Demand Forecasting as a Management Process Chapter 3 Quantitative Forecasting Techniques Chapter 4 Qualitative Forecasting Techniques Chapter 5 Incorporating Market Intelligence into the Forecast Chapter 6 Performance Measurement Chapter 7 World-Class Demand Forecasting Chapter 8 Bringing it Back to Demand/Supply Integration: Managing the Demand Revie

Dr. Mark A. Moon, Associate Professor, Department of Marketing and Supply Chain Management Head, University of Tennessee, USA