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Defcon 1 Direct Selling

Manual for Field Leaders

Randy Gage



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John Wiley & Sons Inc
24 April 2020
The leading authority on network marketing shares everything you need to know to lead a successful direct sales team. Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It's Gage's follow up to the international bestseller, Direct Selling Success, and it's a handbook for leaders. DEFCON is the U.S. military acronym for Defense Readiness Condition. DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances -the stuff no one likes to talk about, but that is vital for top-level leaders. It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution. Many of these challenges are caused by factors completely out of your control-from economic, regulatory, and political setbacks, to having top leaders quit, to companies going out of business, and a host of other issues. It's at times like these, when it seems like your team is falling apart, that you must draw upon your resilience, persistence, and character to ride out the storm and lead your team through the chaos. This indispensable resource will enable you to: Create a team culture of maximum readiness Deal with toxic leaders and effectively handle conflict resolution Use your leadership to make your team more powerful and build their self-esteem Handle corporate incompetence, poor decisions, and PR crises Know what to do when you or a team leader leave a company Most leadership books will tell you, wrongly, that every situation has an ideal solution. Not this one. Defcon 1 Direct Selling: Manual for Field Leaders delivers the plain, unadulterated truth that everyone leading a direct sales team needs to know.
By:   Randy Gage
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 218mm,  Width: 143mm,  Spine: 15mm
Weight:   204g
ISBN:   9781119642114
ISBN 10:   1119642116
Pages:   208
Publication Date:   24 April 2020
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Introduction: Living the Nightmare Dream... xi Chapter 1 It's All on You 1 Chapter 2 The Sacred Responsibility of Sponsoring 13 Chapter 3 How You Become a Model Leader 27 Chapter 4 Unleashing Your Secret Weapon: Culture 43 Chapter 5 Building a Golden Goose (And Protecting Her) 55 Chapter 6 Creating Momentum and Exponential Growth 65 Chapter 7 Dangerous Field Dynamics and How to Solve Them 75 Chapter 8 Protecting Your Team Against Zombies, Dinosaurs, Parasites, and Terrorists 95 Chapter 9 Why 90 Percent of Current Companies Will Be Extinct by 2025 105 Chapter 10 Why Brilliant, Visionary CEOs and Founders Usually Fail 115 Chapter 11 Dealing with Corporate Mistakes, Incompetence, or Malfeasance 125 Chapter 12 When the Missiles are Airborne 151 Epilogue: Rebuilding After Doomsday 163 Recommended Resources 167 Bonus Content 169 Acknowledgments 177 About the Author 179 Index 181

RANDY GAGE is an icon of Direct Selling, having helped introduce the business in developing countries and training the top income earners in dozens of companies. He teaches from real-world experience, having built a team of more than 200,000 people across 50 countries. Randy is the author of 14 books translated into more than 25 languages, including the New York Times bestsellers, Risky Is the New Safe and Mad Genius. In 2014, Randy was the first person inducted into the Direct Selling Hall of Fame.

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