Decoding CEO-Speak

Russell Craig, Joel Amernic

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English

University of Toronto Press
15 September 2021

Communication studies; Corporate governance & responsibilities

The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.

Decoding CEO-Speak critiques the public language of a powerful class of people

the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation's direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate.

Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies.

Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

By: Russell Craig, Joel Amernic
Imprint: University of Toronto Press
Country of Publication: Canada
Dimensions: Height: 235mm, Width: 159mm, Spine: 23mm
Weight: 540g
ISBN: 9781487505950
ISBN 10: 1487505957
Pages: 264
Publication Date: 15 September 2021
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

List of Exhibits Foreword 1. Introduction 2. Tone at the Top 3. Ethicality 4. Reputation 5. Deception 6. Safety Culture 7. Twitter 8. Tweets as Propaganda 9. Accounting-speak 10. Autobiographical Vignettes 11. Narcissism and Hubris 12. Monitoring CEO-speak Epilogue: Pandemic

Russell Craig is a full professor in the Faculty of Business at Durham University. Joel Amernic is a full professor in the Joseph L. Rotman School of Management at the University of Toronto.

Reviews for Decoding CEO-Speak

"""The language used by corporate bosses is a rich genre that informs – or misleads – entire societies. In their book, Decoding CEO-Speak, accounting professors Russell Craig and Joel Amernic have dived deep into the hyperbole and distortions routinely uttered by chief executive officers."" -- Jane Gadd * <em>Director Journal</em> *"