Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for...

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Anna Manning

Databases for Small Business

Name: Databases for Small Business
Price: 130.01 AUD
Availability: OutOfStock
ISBN: 9781484202784

Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals...

Anna Manning

$162.95 $130.01

Paperback

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English

APress
19 November 2015

Business mathematics & systems; Business applications; Database software

This book covers the practical aspects of database design, data cleansing, data analysis, and data protection,

among others. The focus is on what you really need to know to create

the right database for your small business and to leverage it most

effectively to spur growth and revenue.

Databases for Small Business

is a practical handbook for entrepreneurs, managers, staff, and

professionals in small organizations who are not IT specialists but who

recognize the need to ramp up their small organizations’ use of data and

to round out their own business expertise and office skills with basic

database proficiency.

Anna Manning—a data scientist who has

worked on database design and data analysis in a computer science

university research lab, her own small business, and a nonprofit—walks

you through the progression of steps that will enable you to extract

actionable intelligence and maximum value from your business data in

terms of marketing, sales, customer relations, decision making, and

business strategy.

Dr. Manning illustrates the steps in the book

with four running case studies of a small online business, an

engineering startup, a small legal firm, and a nonprofit organization.

Databases for Small Business teaches non-techie entrepreneurs and professionals how to:

Design a small business database from scratch Extract the maximum profit from your data

Follow guidance on data protection law Effectively use data collection and data cleansing techniques Train staff to leverage your data

By: Anna Manning
Imprint: APress
Country of Publication: Germany
Edition: 1st ed.
Dimensions: Height: 235mm, Width: 155mm, Spine: 18mm
Weight: 5.095kg
ISBN: 9781484202784
ISBN 10: 1484202783
Pages: 318
Publication Date: 19 November 2015
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Anna Manning is a founding director of an engineering startup company, having worked for eight years as a data scientist at Manchester University. A specialist in data mining and data protection, she contributed to the development of software for protecting confidential data now used by national statistics agencies worldwide. She served as a data analyst and database administrator for large and small law firms and for a nonprofit organization. Dr Manning’s papers in the field of data mining have been published in various research journals. She has a PhD in data mining and a Master’s degree in Informatics from the University of Manchester, an honors degree in Law from the University of Law, and a BA Hons. in Mathematics from Trinity College, Dublin.

Reviews for Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals

“Well, after reading it, I may say one thing – it is an interesting book, covering many topics around a database … . if you are a manager of a company, and you have never heard about Databases nor you have some IT skills, this is probably the best book in the market to start with – the technical information will really not bother you, and the examples would be understandable. Thus, any grade is really possible for this book.” (Vitosh Academy, vitoshacademy.com, July, 2016)