Data Visualisation in Qualitative Research

A Step-by-Step Guide

Maria Lorono-Leturiondo

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English

SAGE Publications Ltd
05 November 2025

Data analysis: general; Research methods: general

Learn to meet your day-to-day needs in creating data visualisation, without needing a qualification in graphic design or computational science.

The 8-step guide aids you in creating simple data visualisations that clearly communicates your qualitative data.

The author:

• Draws on real-world data to inform your own representations of data

• Provides easy to replicate examples to help you learn by doing

• Compares case studies from around the world

• Features advice from experts across the social sciences, and related industries.

Whether you are taking a course, or just one lecture, this is the ideal companion to help you transform your data visualisation.

By: Maria Lorono-Leturiondo
Imprint: SAGE Publications Ltd
Country of Publication: United Kingdom
Dimensions: Height: 242mm, Width: 170mm,
Weight: 300g
ISBN: 9781529601671
ISBN 10: 1529601673
Pages: 152
Publication Date: 05 November 2025
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Part 1: The power of visualizations Chapter 1: Introduction Chapter 2: The power of visualizations and graphics in qualitative data Part 2: An eight-step method for visualizing qualitative data Chapter 3: Preparing the data to be visualised (Steps 1-3) Chapter 4: Composing your data visually (Steps 4-6) Chapter 5: Getting and implementing feedback (Steps 7-8) Part 3: Practical aspects for producing and disseminating your visualizations Chapter 6: Thinking about space, balance, colour and arranging elements correctly Chapter 7: Collaborating with a visual artist Chapter 8: Sharing your visualization Part 4: A visual summary of the book Chapter 9: A visual summary of the book

Dr. Maria Loroño-Leturiondo is a postdoctoral researcher at the Basque Centre for Climate Change, Spain. She received her doctoral degree from Manchester Metropolitan University, master’s degree from the University of Copenhagen, and bachelor degree from the University of the Basque Country. She has taught qualitative and quantitative courses on social research methods. Her research interests include adaptation to climate change as well as science communication. She has produced design work for different scientific outputs including books, conferences, journals, and events.