Dr. Tawheed Nabi is currently Assistant Professor at Mittal School of Business ACBSP USA, Accredited, Lovely Professional University, Punjab (India). Dr. Nabi received his PhD degree from DOS in Economics, Karnatak University, Dharwad and has been UGC-UPE research fellow. His expertise entails areas like International Trade, Agriculture Economics and Business Models. Pooja Kansra is presently working as a Professor and Head of Economics at Mittal School of Business, Lovely Professional University, Phagwara, Punjab (India). She has a teaching experience of fifteen years and research experience of eleven years. Her areas of research include health economics, labor economics, gender economics, insurance and informal sector, digitalization. She is an avid researcher and presented papers in various national and international conferences. She is the recipient of several best paper awards from reputed institutions such MAIMS, IBS, NIT Srinagar, Delhi University and Lovely Professional University. She has to her credit various research papers published in Scopus Indexed Journals including Journal of Consumer Behavior (Wiley, ABDC A category), Economic and Political Weekly (EPW), Journal of Health Management (Sage Publications). Global Business Review (Sage Publications), International Journal of Diabetes in Developing Countries (Springer Publications), Health and Population: Perspectives and Issues (MOHFW) etc. She has the convener of three conferences organized in Lovely Professional University.