"It is an entry-level teaching textbook, easy to understand, suitable for the preliminary classes in a college course, or serves as a prerequisite reading for a data course. --Ting Zhang, Ph.D. Harry Y. Wright Chair, Associate Professor at Merrick School of Business I think this text is a comprehensive yet succinct manual. It gives a usable introduction to data analytics and is easy to read and comprehend. An added benefit is that the book contains real-world case studies and interesting facts to help enhance existing knowledge. A key strength of this text is the option to choose the topics that you want to focus on and the resources that you want to use. This flexibility makes self-directed learning a great option for busy professionals who want to add data analytics skills to their repertoire. If you're interested in self-directed learning for data analytics, there are a few things you need to do to get started, and this text will help! --David E Reva Instructor - CIS, Kalamazoo Valley Community College ""Exceptionally well written, organized and presented, this edition of Dr. Bianca Szasz's ""Data Analytics Essentials You Always Wanted To Know"" from Vibrant Publishers is especially and unreservedly recommended for personal, professional, community, corporate, governmental, and college/university library Business Management/Leadership collections and supplemental Information Management curriculum studies lists."" --Midwest Book Review"