Customer Behaviour in eCommerce

Name: Customer Behaviour in eCommerce
Price: 89.44 AUD
Availability: OutOfStock
ISBN: 9783031235733

Case Studies from the Online Grocery Market

Šárka Zapletalová, Halina Starzyczná

$111.95 $89.44

Paperback

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English

Springer International Publishing AG
12 February 2023

Business strategy; E-commerce: business aspects; Customer services; Retail sector; Business applications

Series: SpringerBriefs in Business

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Edited by: Šárka Zapletalová, Halina Starzyczná
Imprint: Springer International Publishing AG
Country of Publication: Switzerland
Edition: 1st ed. 2023
Dimensions: Height: 235mm, Width: 155mm,
Weight: 203g
ISBN: 9783031235733
ISBN 10: 3031235738
Series: SpringerBriefs in Business
Pages: 108
Publication Date: 12 February 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Šárka Zapletalová is Associate Professor at the Department of Business Economics and Management, School of Business Administration in Karviná, Silesian University in Opava (Czech Republic). She is the author of several professional publications and scholarly articles.Halina Starzyczná is Associate Professor at the Department of Business Economics and Management, School of Business Administration in Karviná, Silesian University in Opava (Czech Republic). Her teaching and research interests focus on retail enterprises, management, and marketing of retail enterprises and concept CRM.