Current and Emerging Issues in the Audiovisual Industry

Mercedes Medina, Mónica Herrero, Alicia Urgellés

$295.95

Hardback

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ISTE Ltd and John Wiley & Sons Inc
17 March 2017

Hi-tech manufacturing industries; Media, information & communication industries

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

By: Mercedes Medina, Mónica Herrero, Alicia Urgellés
Imprint: ISTE Ltd and John Wiley & Sons Inc
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 163mm, Spine: 15mm
Weight: 522g
ISBN: 9781848219779
ISBN 10: 1848219776
Pages: 176
Publication Date: 17 March 2017
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Mercedes Medina, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain. Mónica Herrero, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain. Alicia Urgellés, PhD student, Communication Doctorate Program, University of Navarra, Spain.

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Current and Emerging Issues in the Audiovisual Industry

Mercedes Medina, Mónica Herrero, Alicia Urgellés

$295.95

Hardback

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