Cultures of Selling

Perspectives on Consumption and Society since 1700

Laura Ugolini, John Benson

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English

Routledge
07 November 2018

Social & cultural history; Consumerism; Retail sector

Series: The History of Retailing and Consumption

The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relatively few detailed and full length works on this topic have been published. In what will become a seminal volume, this book

examines retail selling in various historical contexts and locations, as both an activity at once 'mundane' and almost universal.

The book introduces the reader to the existing literature relevant to the subject; and explores the widespread perceptions of moral ambiguity surrounding the practice of selling consumer goods - ranging from concerns about the adulteration of goods, to fears about sharp practice on the part of retailers - and places such concerns in the context of wider societal values and ideas.

The ambivalence towards retail selling and sellers is also a central focus of the collection, focussing on the attempts by retailers to develop selling techniques and successful practices of salesmanship, and at the same time establish widely-shared understandings of 'good' retailing. The book also delves into the more dubious practices of retail selling, including practices on the margin of legality, the issue of credit and changing attitudes towards debt. Uniquely the book examines how sales techniques relate to the wider context of a whole shopping 'experience' or shopping environment.

Taken as a whole, this volume will provide a first port of call for students, researchers and others interested in exploring consumer cultures, and the cultural norms and practices involved in the sale of consumer goods in various historical periods and geographical contexts.

By: Laura Ugolini
Edited by: John Benson
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 580g
ISBN: 9781138262782
ISBN 10: 1138262781
Series: The History of Retailing and Consumption
Pages: 312
Publication Date: 07 November 2018
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Professor John Benson and Dr Laura Ugolini are both based at the University of Wolverhampton, UK.

Reviews for Cultures of Selling: Perspectives on Consumption and Society since 1700

'This book should find many readers who are interested in consumption. They will find a rich source of information and analysis.' Journal of British Studies '...a substantial and informative introduction... The editors are to be thanked for bringing this collection together.' Business History Review