Cultural Transformations

Nigerian Women Leading Public Relations

Ana Adi (Quadriga University of Applied Sciences, Germany), Tolulope Olorundero

$112

Hardback

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English

Routledge
22 May 2025

Regional studies; Communication studies; Gender studies, gender groups; Public relations

Series: Global PR Insights

This book is a groundbreaking exploration of the lived experiences of women in Nigeria’s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key features include first-hand accounts from practitioners, thematic analyses on emotional labor, mentorship, and leadership challenges, and a metamodern perspective that bridges traditional and contemporary approaches.

The book challenges global assumptions about gender in PR while reflecting on Nigeria’s unique cultural and regulatory context. Combining scholarly rigor with accessible storytelling, it serves as both a learning tool and a call to action for the global PR community, particularly in emerging markets like Nigeria, where gender equity in professional spaces remains a significant challenge.

By highlighting strategies for overcoming systemic barriers, the book inspires students, researchers, and professionals to foster greater inclusivity and innovation in communication practices. Moreover, the book will also resonate with policymakers and professional associations focused on equity in the workplace.

By: Ana Adi (Quadriga University of Applied Sciences Germany), Tolulope Olorundero
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 3.550kg
ISBN: 9781032542997
ISBN 10: 1032542993
Series: Global PR Insights
Pages: 106
Publication Date: 22 May 2025
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Ana Adi is a professor of public relations and strategic communication and Vice-President for Research and Internationalization at Quadriga University of Applied Sciences in Berlin. A proponent of metamodernism in PR, her research and teaching examine how diverse stakeholder perspectives shape communication and strategic decision-making and how AI can support both. She has led and contributed to international research on global PR practices and the future of communication (see PR2025 and The Future of PR/Comms and their Social Impact). She also hosts the Women in PR podcast and chairs the jury for the Digital Communication Awards. Tolulope Olorundero is a global public relations and strategic communications consultant for brands and C-suites. She is the founder of Mosron Communications, a boutique consultancy serving clients across Africa, and Nigerian Women in Public Relations, which advocates for and provides growth resources to Nigerian female PR professionals. Tolulope is also the Convener of Experiencing Public Relations, an annual conference that celebrates competent leaders in developing markets by providing a global platform to amplify their work, elevates business results by leveraging storytelling to discuss relevant case studies, and recognizes investment in public relations by forward-thinking organizations and executives.