Cultural Crowdfunding

Platform Capitalism, Labour and Globalization

Vincent Rouzé

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English

University of Westminster Press
29 November 2019

The Arts: General & Reference; Art: financial aspects; Cultural studies; Media studies; Sociology: work & labour

This new book analyses the strategies, usages and wider implications of crowdsourcing and crowdfunding platforms in the culture and communication industries that are reshaping economic, organizational and social logics. Platforms are the object of considerable hype with a growing global presence. Relying on individual contributions coordinated by social media to finance cultural production (and carry out promotional tasks) is a significant shift, especially when supported by morphing public policies, supposedly enhancing cultural diversity and accessibility.

The aim of this book is to propose a critical analysis of these phenomena by questioning what follows from decisions to outsource modes of creation and funding to consumers. Drawing on research carried out within the 'Collab' programme backed by the French National Research Agency, the book considers how platforms are used to organize cultural labour and/or to control usages, following a logic of suggestion rather than overt injunction. Four key areas are considered: the history of crowdfunding as a system; whose interests crowdfunding may serve; the implications for digital labour and lastly crowdfunding's interface with globalization and contemporary capitalism. The book concludes with an assessment of claims that crowdfunding can democratize culture.

Edited by: Vincent Rouzé
Imprint: University of Westminster Press
Dimensions: Height: 229mm, Width: 152mm, Spine: 7mm
Weight: 181g
ISBN: 9781912656387
ISBN 10: 1912656388
Pages: 128
Publication Date: 29 November 2019
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Vincent Rouzé is Associate Professor of Information and Communication Sciences at the University of Paris 8 and a member of the Centre for Media, Technology and Internationalization Studies (Cemti). He is the author of Mythologie de l'iPod (2010) and coedited the volume Financement Participatif: les Nouveaux Territoires du Capitalisme (2019).