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Cultivating Content Design

Beth Dunn

$41.95   $35.69

Paperback

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English
IngramSpark
13 April 2021
Great content doesn't happen in a vacuum. It gets bogged down in teams, organizations, silos, and process. Beth Dunn helps you break the vacuum seal and bring unity and joy back to content. Cultivating Content Design gives you the power to fundamentally change your organization's approach to great content-with the tools and team you already have. With time and a little gumption, you'll be able to cement your position as a strategic content leader, and create a strong and respected content design practice.

By:  
Imprint:   IngramSpark
Country of Publication:   United States
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 3mm
Weight:   86g
ISBN:   9781088071519
ISBN 10:   1088071511
Pages:   64
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Beth Dunn is a content and communications leader, speaker, author, and coach. She pioneered the content design practice at HubSpot, then developed and led the global HubSpot content design team. Her workshops, classes, exercises, and guides have helped scores of leaders, practitioners, and teams design better content, confidently and at scale. Beth Dunn lives on Cape Cod in her tiny hometown with a charming husband and some quality cats.

Reviews for Cultivating Content Design

Beth Dunn is a writer in the same way that Clark Kent reports for the Daily Planet. Her secret superpower goes far beyond the crafting and composition of words; she inspires and orchestrates teams (and customers) to achieve a higher, heroic purpose. This is truly a book about content leadership-inspiring your organization to care and enabling them to create. -TIM MERRILL If working in content has ever made you feel overwhelmed, stressed, or stretched thin, read this book. It will show you how to maintain a great content practice by empowering the people around you-while being kind to yourself. -MICHAEL METTS Cultivating Content Design is going to quickly become a beloved guide for any content creators who want to scale their craft. It's a fun, warm, and highly actionable read. -HANNAH FLEISHMAN Like a chat with a witty, insightful friend, this brilliantly written book is full of practical ideas that you can act on right now. A must-read for any content designer, especially those in small teams or a team of one. -RACHEL MCCONNELL Getting others to embrace your content design practice can feel like war. Beth Dunn's kind, thoughtful approach is a Trojan horse that'll enable you to win friends, influence people, and avoid uphill battles. -AARON BURGESS


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