Crystallizing Public Opinion

Edward Bernays, Stuart Ewen, Stuart Ewen

$34.95

Paperback

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English

Ig Publishing
25 August 2011

Society & Social Sciences; Sociology & anthropology

Summary
Details

A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of -public relations counsel, - Crystallizing elucidates the -instruments and techniques- that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to -regiment the mind like the military regiments the body.

- The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

By: Edward Bernays
Introduction by: Stuart Ewen, Stuart Ewen
Imprint: Ig Publishing
Country of Publication: United States
Dimensions: Height: 193mm, Width: 124mm, Spine: 15mm
Weight: 159g
ISBN: 9781935439264
ISBN 10: 193543926X
Pages: 204
Publication Date: 25 August 2011
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

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Crystallizing Public Opinion

Edward Bernays, Stuart Ewen, Stuart Ewen

$34.95

Paperback

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